Outsourced hotel sales expertise that helps properties capture more business without adding a full-time salary.
Outsourced hotel sales expertise that helps properties capture more business without adding a full-time salary.
You've thought about hiring a salesperson — but a Director of Sales costs $55K–$80K+ a year before benefits, and they'll probably leave in 2–3 years anyway. For independent and mid-size hotels outside major cities, that math just doesn't add up. Monelm was built for exactly this moment.
Monelm provides outsourced sales expertise for independent and branded hotels that are ready to grow but don't need a full-time Director of Sales. We help smaller properties build relationships, pursue new business, manage sales opportunities, and develop a more consistent approach to revenue growth.
Every lead handled fast, so you never miss an account
Full transparency so you always know what's happening
We show up because we are your partner, not your vendor.
At Monelm, the focus is simple: better strategy, stronger commercial performance, and a more effective approach to growing your hotel business.
Monelm brings the commercial thinking of an experienced hotel executive to properties that want to perform better
And, we are super fun people!
A real conversation about your property, market, and goals. We listen first by reviewing your hotel's goals, current sales activity, market, and opportunities for growth.
A strategy tailored to your property with clear, measurable revenue targets. We start working for you immediately by identifying targets, pursuing leads, and managing sales opportunities.
Review activity and results through regular reporting, scheduled conversations, and ongoing adjustments. And watch your business grow!
I’m Monica Helm, founder of Monelm Hotel Consulting. I come to you with almost 20 years of experience across hospitality sales, revenue management, marketing, and commercial strategy.
Having worked at both senior leadership and operational levels, I understand the challenges hotel owners and operators face when it comes to growing revenue, winning business, standing out in a competitive market, and turning commercial strategy into measurable results.
My experience spans hotel ownership and management environments, leading sales and revenue management for a multi-property hotel group, and working in international tourism and travel trade sales in London. Today, I oversee sales, revenue management, and marketing across a portfolio of hotels, bringing together pricing, distribution, business development, digital visibility, and marketing to support stronger commercial performance.
I founded Monelm to bring this broader commercial perspective to hotels that need experienced strategic leadership without necessarily needing to build a full in-house team. My approach goes beyond filling rooms or generating leads. It is about understanding each property's market, identifying opportunities, aligning sales and marketing with revenue goals, and building strategies that support sustainable growth.
With a Master’s degree in International Tourism and Hospitality Management, earned with distinction from the University of Greenwich in London, I combine practical industry experience with an international outlook and a forward-thinking approach to hospitality.
We are intentional about the hotels we work with. We are here to help the hotels who can't afford, can't justify, or are in a market where hiring a full time sales person just doesn't make sense.
We are looking for smaller hotels, with 150 rooms or fewer, both branded and independent hotels
We are looking only in secondary and tertiary markets
Pre-opening, stagnant revenue, good reviews, just not moving the way you'd like.
